Maintaining Retail Displays Checklist

Unmaintained in-store branded furniture and product displays cost global brands thousands in lost sales every day. In today’s competitive retail environment, where customer experience and brand perception are paramount, it’s more important than ever to keep your displays in top condition. From ensuring displays are always in 100% sales mode to aligning with omnichannel strategies and sustainability goals, maintaining your branded displays protects your investment and enhances customer engagement.

By performing regular inspections and repairs, brands can keep their displays relevant, reduce their environmental impact, and extend their lifespan, resulting in a greater return on investment. At 100% Group, we work across 65 countries, performing thousands of scheduled and reactive store visits annually to help our clients stay on top of their display maintenance. Here’s why it’s critical to invest in regular display upkeep:

1. Performing regular inspections and cleanings

In an era where “try before you buy” heavily influences consumer decisions, the physical appearance and condition of your retail installations play a significant role in supporting sales, with 66% of shoppers preferring to test products in-store. And with shoppers coming and going all day, trying and testing products, displays can become damaged or dirty, making it crucial to perform regular inspections and cleaning. By routinely maintaining your displays, you can identify and address wear and tear early, reducing the need for replacements and minimising waste that ends up in landfill.

Consistent upkeep also supports your brand image and reputation, ensuring that your displays remain inviting and your products stay in top condition, creating a positive shopping experience that encourages purchases and builds customer loyalty.

2. Repairing and refreshing existing displays

Retail displays represent a significant investment for businesses, contributing to both brand image and sales performance. Rather than replacing entire displays when damage occurs, businesses can reduce costs and environmental impact by focusing on repairs and refreshing existing elements. Repairing damaged components and making minimal changes to refresh the look of a display extends its lifespan, decreases the demand for new materials, and reduces waste, all while preserving the integrity of your brand presence in-store.

3. Implementing preventive maintenance practices

In the fast-paced nature of retail, displays can often get damaged or worn out. Instead of waiting for issues to escalate, preventive maintenance practices focus on regular inspections and servicing of retail installations. By identifying potential problems early, such as loose shelves or faulty signage, businesses can avoid costly repairs or full replacements. In the long term, preventive maintenance is much more sustainable, ensuring displays remain safe, functional, and effective.

Scheduling regular checks on displays, fixtures, and digital installations ensures they operate efficiently, protecting your brand assets and reducing your environmental footprint.

4. Establishing end-of-life programmes

When retail installations reach the end of their lifespan, end-of-life programmes play a crucial role in reducing environmental impact. These initiatives involve dismantling old displays, separating recyclable parts, and reusing materials in future projects. At 100% Group, we’ve seen the positive effect sustainable maintenance has on the environment first-hand. Through responsible recycling, we’ve diverted 73 tonnes of waste from landfill, demonstrating our commitment to eco-friendly practices.

5. Partnering with sustainable agencies

Choosing to partner with an agency that prioritises sustainability ensures your business not only meets eco-friendly standards but also actively contributes to a more sustainable future. At 100% Group, we work tirelessly to minimise the environmental impact of retail marketing campaigns. With a global team of experts dedicated to sustainable practices, we help our clients reduce waste, maximise ROI, and maintain a strong, sustainable presence in-store.

The reality is that many brands lose sales every hour due to poorly maintained, outdated, or malfunctioning displays. However, by investing in regular maintenance, businesses can not only protect their assets but also extend the lifespan of their displays, reduce environmental waste, and align with sustainability strategies. Well-maintained displays remain in 100% sales mode, ensuring your brand stays relevant and your product stories are communicated effectively.

Partnering with an agency like 100% Group means you’ll have a reliable, expert team maintaining your displays across the globe, contributing to both your sales performance and sustainability goals. With the right maintenance strategy, your displays will stay fresh, competitive, and effective, allowing you to maximise every opportunity on the shop floor.

Interested in learning more about our services? View our “Retail Vitality: The Strategic Importance of Display Maintenance” guide here>> https://100percentgroup.com/downloads/display-maintenance-guide/

To learn more about how our maintenance solutions can help keep your retail displays performing at their best, visit our Maintenance Solutions page for full details. https://100percentgroup.com/solutions/maintain/