HOKA’s First UK Shop-in-Shop.
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European Modular Shop-In-Shop Experience
The Objective
Callaway aimed to transform their retail presence across Europe through a modular shop-in-shop experience. This project aimed to deploy a range of product merchandising panels, designed to be versatile and adaptable to various store environments. The goal was to enhance brand visibility, improve product presentation, and ensure sustainability in materials and logistics.
The Solution
We provided Callaway with a comprehensive solution that involved detailed field research, innovative design, and sustainable materials.
The project began with extensive field research to understand space utilisation, display opportunities, store construction, power availability, lighting conditions, and competitor activity in UK and European golf shops. This research informed the development of aluminium-framed, LED-illuminated, tension fabric lightboxes that can be wall or floor-mounted. The modular design allowed for flexibility in use, with interchangeable fabric overlays for specific campaigns and digital screens to personalise marketing content.
Sustainability was a priority throughout the project. We used recyclable and reusable components to reduce waste, and the lightweight design minimised shipping and logistical impact. Additionally, we created a universal fixing method for displays, allowing for both free-standing and wall-mounted options. Custom brackets supported the weight of golf clubs, ensuring durability in a retail environment. High brightness LED illumination was used to highlight brand messages and products, enhancing visibility and branding. Custom-designed arms displayed golf clubs at optimal viewing heights, facilitating easy product testing by customers. Enhanced product presentation and branding drove increased sales and market share, with retailers committing to achieve an additional 10% Callaway product sales over three years.
The Results
Solutions Provided
Estate Audits & Store Surveys
Installation
Storage & Distribution
Real-Time Reporting
Display Refresh & Product Updates
Kitting & Packing
Storage & Distribution
Estate Management & Reporting
Reactive Maintenance
Retail Support Helpdesk
Proactive Maintenance
Inventory Management & Fulfilment
Removals and,
Reuse
Repurpose
Recycling
Testimonials
“100% Group has built a long-term strategic partnership with Callaway Golf. Their ability to provide a total service from creative design to development and production, with logistics and installations across Europe, all from one source, is a great benefit.”
Callaway
“I cannot thank you enough for your support throughout the journey and ultimately what Callaway have delivered and installed at the shop. All three installations are absolutely superb! I am really delighted that the design I had in my head for the shop is exceeding expectations.”
Retailer Quote
Category : Entertainment
& Leisure
& Leisure
What the judges said:
“Clear, impactful, simple design that shows considerable thought to execute well.”
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