First UK
Shop-in-shop

The Objective

After establishing itself as a benchmark in the running world and an icon of technological innovation, HOKA aimed to expand its retail footprint.

 

The objective was to design, produce, and install HOKA’s first-ever UK Shop-in-Shop concept. 100% Group was entrusted with this mission, aligning our solutions to support HOKA’s brand vision and strategic goals.

The Solution

HOKA provided concept renders, and we collaborated closely with their marketing team and the retailer to refine the design, adhering to the brand playbook. Our team conducted a thorough survey of the store to create precise CAD drawings, enabling the development of bespoke elements tailored to this location and forming a scalable blueprint for future installations.

 

The striking blue cladding made a bold statement within the retail space, while integrated screens displayed captivating brand assets, adding dynamic movement.

 

100% Group managed the entire production and installation process, offering real-time reporting to ensure seamless execution.

 

The footwear display served as the focal point, with the Mont Blanc header—debuted for the first time in any store—highlighting HOKA’s origins.

 

Mirrors incorporated into a seating bench increased customer dwell time, and custom made asphalt and trail design elements created a tangible connection between the product categories and their environments.

Illuminated hanging headers and back walls, advanced pieces of furniture manufactured with precision, were carefully installed to enhance the overall aesthetic.

The Results

The installation of HOKA’s Shop-in-Shop concept was a resounding success. The retailer praised the quick and clean installation process, noting it was one of the smoothest they had experienced. HOKA appreciated the premium look and feel of the space and eagerly anticipate the positive impact on customer feedback and sales performance.

 

Key Elements: Striking blue cladding, integrated screen displays, bespoke footwear display, Mont Blanc header, custom asphalt and trail design elements, illuminated hanging header and back walls.

 

100% Group is proud to have delivered a project that not only meets but exceeds the client’s expectations, setting a high standard for future retail experiences.

Solutions Provided

Design

Display Refresh & Product Updates

 

Produce

Value Engineering

Production Management

 

Install

Estate Audits & Store Surveys

Installation

Storage & Distribution

Real-Time Reporting

 

Testimonials

“HOKA express gratitude for the all-encompassing service provided by 100% group, from creative design through to install. We are exceedingly satisfied with the results of the project, which have surpassed expectations for our first large-scale SIS installation in the UK.” HOKA

 

“Just wanted to say thank you for yesterday the HOKA install looks amazing and the customers are going to love it! We can’t wait to start merchandising it and bringing it all together! Thank you to the team that came yesterday the install was one of the quickest that we have had and they kept the process clean and organised!” Taskers Sports

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